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Business Communication And Public Relations

Business Communication And Public Relations

Business Communication And Public Relations

Sultanate of Oman


BBA Program


The main idea of the course is about communication and interaction in the business environment. You

will be required to study a number of communication and public relations theories. You will develop

skills and knowledge that enable you to analyze, create and understand communication strategies.


Course Assessments:


1. Case Study (individual) (35 marks)

This is a case study on public relations. Each student must study the case thoroughly and understand it

from theoretical and practical perspectives.


Click on this link, watch the video a few times, and copy and answer ALL the questions in the box:



1.1. Give the summary of the case. (3 marks)

1.2. What is the main problem in the case? (2 marks)

1.3. Discuss why the company is successful. (5 marks)

1.4. Explain the roles of public relations (PR) in the success of the company. (5 marks)

1.5. Discuss any two PR tools or techniques that contributed to the profitability of the company. How

did each of these tools help the company? (8 marks)

1.6. How can the knowledge of the case study be applied in the context of any relevant business in the

Sultanate of Oman? What knowledge from the case study can you use to enhance PR in a company

(specify/name the company and describe its business/operations briefly) operating in Oman? (12



2. Participation in class e-learning activities (15 marks) – involvement in Blackboard/MS Teams

3. Mid-semester assessment (25 marks) – covers the first 50% of the topics

4. Final assessment (25) – covers the remaining 50% of the topics

Course Title: Business Communication and Public Relations


Course Code:

BSBA3111 (new)

BUSN3403 (old)

System-wide Coordinator (SWC):

Dr. Reynaldo Gacho Segumpan


Fall 2020


Credit Hours: 3



Ms. Jawaher Al Balushi (UTAS-Nizwa)

Mrs. Prathima Sudhir (UTAS-Salalah)

Dr. Reynaldo Gacho Segumpan (UTAS-Ibri)




Contact Hours/Week: 3


Office No. and Email:

(will be communicated in the class)


October 5, 2020

Student Directed Learning

Hours: 3



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