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Discuss the benefits of implementing a CRM System

Discuss the benefits of implementing a CRM System

Discuss the benefits of implementing a CRM System

ACADEMIC YEAR 2021 – 2022 – FALL

Course BCO 216 – Management Information Systems (2CH/3ECTS)

Instructor Marilét Branders

Participation in all assessment activities stated in this document is required. An overall course total of 70

points is required to pass the course. Due dates and times are always in Geneva time.

Assessment 2

Description Due date and time

Weight of course total

Task 2.1: Discussion on CRM

Assessment type: Discussion forum

Description: Discuss the benefits of implementing a CRM System. Two posts are required, one answering the questions posed and one reply to one of your classmates.

For further details of this assessment task, please consult the activity description on the relevant week of the course site.

01/11/2021 14:00 5%

Task 2.2: Discussion on WFH and KM

Assessment type: Discussion forum

Description: Explain how you believe how people working from home should effectively collaboration and what methods can be used to manage knowledge. Two posts are required, one answering the questions posed and one reply to one of your classmates.

For further details of this assessment task, please consult the activity description on the relevant week of the course site.

08/11/2021 14:00 5%

Main task

Task 2.3: Midterm Assessment

Assessment type: Written assignment

Description: A written essay assignment, covering the topics from week 1 – 7

See sections below for further details.

15/11/2021 14:00 20%

 

IN STR UCT ION S

Main task – Midterm Assessment Essay questions covering the topics from week 1 to 7 (IS, CRM, TPS, SCM, KMS). You may choose any topic to prepare the essay. Examples of possible topics may be: TPS/CRM/SCM/KMS etc. Topic 1: TPS Topic 2: CRM Topic 3: SCM Topic 4: KMS Topic 5: Any other theme we have covered thus far

 

 

 

Guidance on your chosen Topic:

• Discuss the main functionalities of the chosen system in the business environment,

• Elaborate on the benefits of the chosen system and the reasons why a company would implement such a system.

• Provide an example of a company who has implemented your chosen system and explain how this system changed their life for the better.

 

FORMAT

Your submission must meet the following formatting requirements:

• All statements made must be supported by facts, figures, and references.

• Font size 12

• Double-spaced

• Number of words: 1500 – 2500.

• All refencing and citations require Harvard referencing style.

 

LEARN ING OUT COMES

1 understand what an information system is and its main components;

2 distinguish between the main types of information systems and innovative methods of reducing costs and improving service through management information systems;

ASSESSMENT CR IT ER IA

Main Task

Criteria Accomplished (A)

Proficient (B)

Partially proficient (C)

Borderline (D)

Fail (F)

Problem identification

The business issue has been correctly identified, with a competent and comprehensive explanation of key driving forces and considerations. Impact on company operations has been correctly identified. Thorough analysis of the issue is presented.

The student correctly identified the issue(s), taking into account a variety of environmental and contextual drivers. Key case information has been identified and analyzed.

The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth.

The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis.

The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted.

Information gathering

The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified.

Relevant information gaps were identified and additional relevant information was found to fill them. At least two

The student correctly identified at least one information gap and found relevant information, but which was limited in scope. Some evidence of sound criteria for selecting information but not

An information gap was identified and the student found additional information to fill it. However, this was limited in

Information was taken at face value with no questioning of its relevance or value. Gaps in the information were not identified or were incorrect.

 

 

 

Comprehensive and relevant.

different types of sources were used. The student demonstrates coherent criteria for selecting information but needs greater depth.

consistent throughout. Needs expansion.

scope. Weak criteria for the selection of necessary information.

Conclusions The student evaluated, analyzed, synthesized all information provided to create a perceptive set of conclusions to support the decisions and solutions.

The student evaluated, analyzed and synthesized to create a conclusion(s) which support decisions and solutions.

The student reached conclusions, but they were limited and provided minimal direction for decision- making and solutions.

The conclusion was reasonable but lacked depth and would not be a basis for suitable strategy development.

The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.

Solutions The student used problem solving techniques to make thoughtful, justified decisions about difficult and conflicting issues. A realistic solution was chosen which would provide maximum benefit to the company. Alternative solutions were explored and ruled out.

The student used problem solving techniques to make appropriate decisions about complex issues. Relevant questions were asked and answered. A realistic solution was chosen. Alternatives were identified, explored and ruled out.

The student used problem-solving techniques to make appropriate decisions about simpler issues. The solution has limited benefit but does show understanding of implications of the decision. Alternatives were mentioned but not explored.

The student used problem solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered. Alternatives were not offered.

The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.

 

 

Discussion forums

 

Criteria Accomplishe d (A)

Proficient (B) Partially proficient (C)

Borderline (D)

Fail (F) Weig ht on grade

Content knowledge

Discussion promotes sophisticated use of content. Posts demonstrate participants’ mastery of content knowledge. This is evidenced by extensive use of concepts and terminology

Discussion promotes basic use of content. Posts demonstrate participants’ adequate understanding of content knowledge. This is evidenced by use of concepts and terminology

Discussion promotes uncertain or misguided use of concepts. Posts demonstrate participants have not fully grasped content knowledge. This is evidenced with only some use of concepts and

Discussion promotes use of content that lacks coherence. Posts demonstrate limited understanding of content knowledge. This is evidenced with little or no use of concepts and terminology

Discussion does not promote basic use of content. Posts do not demonstrate participants’ adequate understanding of content knowledge. Examples do not depict understanding of

20%

 

 

 

across most or all posts/threads. Examples depict understanding of concepts and are clear and accurate. Posts engage concepts critically.

across some posts/threads. Examples depict understanding of concepts and are clear and accurate.

terminology across posts/threads. Examples are correct with some details.

across posts/threads. Examples are correct with few details

concepts and are unclear and inaccurate.

Connection Posts connect to the assignment/previo us posts by addressing most or all its components and linking them to course material or topics learned. Posts draw insightful links between course content and professional practice, with a detailed explanation of participants’ own professional practice.

Posts connect to the assignment/previo us posts by addressing some of its components. Relevant course topics are mentioned with connections to course material or topics learned with some details/elaboration . Posts draw links between course content and participants’ own professional practice, with some elaboration still needed.

Posts do not connect to the assignment/previo us posts and address few components of the assignment/previo us post. Relevant course topics are mentioned with very few connections to course material or topics learned, or with no details or elaboration. The participants rarely or never mention their own professional practice.

Posts make only minimal reference to the assignment/previo us posts and address hardly any components of the assignment/previo us post. Relevant course topics are mentioned with very limited connections to course material or topics learned, or with minimal details or elaboration. Participants’ professional practice is not mentioned.

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