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Discussion forum about successful E-commerce store

Discussion forum about successful E-commerce store

Discussion forum about successful E-commerce store

ACTIVITY BRIEF FOR ASSESSMENT 2

ACADEMIC YEAR 2021 – 2022 – FALL

Course BCO217 – Digital Business (2CH/3ECTS)

Instructor Manal Negmeldin

Participation in all assessment activities stated in this document is required. An overall course total of 70

points is required to pass the course. Due dates and times are always in Geneva time.

Assessment 2

Description Due date and time

Weight of course total

Task 2.1: Discussion forum about successful E-commerce store

Assessment type: Discussion forum

Description: Write about of E-commerce stores you used before and see it useful and objectives of the task to search and study different E-commerce stores. Write about their UI/UX, customer experiences, how easy is the purchasing process, the return and exchange police, and the quality of their images…etc.

For further details of this assessment task, please consult the activity description on the relevant week of the course site.

02/11/2021 14:00 5%

Main task

Task 2.2: Midterm Assignment

Assessment type: Video and/or audio presentation

Description: Build a presentation about the E-commerce store you are going to build, what is the process of building an e-commerce website/app, the target segment for the website/app the UI/UX features, wireframe, site map, template you are going to choose, what are the features list on this website. Then record a video presentation about new E-commerce for consumer good company. The objectives of the task is to show the ability to follow the steps to build an E-commerce website or mobile app.

See sections below for further details.

16/11/2021 14:00 25%

 

IN STR UCT ION S

Main task

Assume you are the manager responsible about building a new e-commerce website/app for a pure E- commerce company, what are the steps to build a successful website based on customer centricity and study of customer behaviors? Build a presentation with the steps to build the E-commerce website/app, and create a video of your presentation.

 

FORMAT

Your submission must meet the following formatting requirements:

• Submit one file only.

• Required file format for main submission: PowerPoint presentation (.pptx).

• Additional file format for additional deliverables: URL link to a video and/or audio file on OneDrive

(see separate instructions on ‘How to submit a video presentations’ pdf in the ‘Resources’ section.

• Additional file requirements: Type additional requirement info or “None”.

Other details:

• Font size 12

• Double-spaced

 

 

 

• Number of words: not specific

All refencing and citations require Harvard referencing style.

LEARN ING OUT COMES

• Understand the strategy behind building e-commerce

• Understanding the steps of building a website with customer centricity

 

ASSESSMENT CR IT ER IA

You will be graded upon the knowledge reflected from the class, the structure and connections of ideas,

collaboration of your work, following the deadline, visuals used in the presentations, and the quality of content.

 

Task 2.1 – Rubric: discussion forums

 

Criteria Accomplished (A)

Proficient (B)

Partially proficient (C)

Borderline (D) Fail (F) Weight on

grade

Content knowledge

Discussion promotes sophisticated use of content. Posts demonstrate participants’ mastery of content knowledge. This is evidenced by extensive use of concepts and terminology across most or all posts/threads. Examples depict understanding of concepts and are clear and accurate. Posts engage concepts critically.

Discussion promotes basic use of content. Posts demonstrate participants’ adequate understanding of content knowledge. This is evidenced by use of concepts and terminology across some posts/threads. Examples depict understanding of concepts and are clear and accurate.

Discussion promotes uncertain or misguided use of concepts. Posts demonstrate participants have not fully grasped content knowledge. This is evidenced with only some use of concepts and terminology across posts/threads. Examples are correct with some details.

Discussion promotes use of content that lacks coherence. Posts demonstrate limited understanding of content knowledge. This is evidenced with little or no use of concepts and terminology across posts/threads. Examples are correct with few details

Discussion does not promote basic use of content. Posts do not demonstrate participants’ adequate understanding of content knowledge. Examples do not depict understanding of concepts and are unclear and inaccurate.

20%

Connection Posts connect to the assignment/previo us posts by addressing most or all its components and linking them to course material or topics learned. Posts draw insightful links between course content and professional practice, with a detailed explanation of participants’ own professional practice.

Posts connect to the assignment/prev ious posts by addressing some of its components. Relevant course topics are mentioned with connections to course material or topics learned with some details/elaborati on. Posts draw links between course content and participants’ own professional practice, with some elaboration still needed.

Posts do not connect to the assignment/previous posts and address few components of the assignment/previous post. Relevant course topics are mentioned with very few connections to course material or topics learned, or with no details or elaboration. The participants rarely or never mention their own professional practice.

Posts make only minimal reference to the assignment/previo us posts and address hardly any components of the assignment/previo us post. Relevant course topics are mentioned with very limited connections to course material or topics learned, or with minimal details or elaboration. Participants’ professional practice is not mentioned.

Posts do not connect to the assignment/prev ious posts by not addressing of its components. Relevant course topics are not mentioned with connections to course material or topics learned with some details/elaborati on. Posts do not draw links between course content and participants’ own professional practice, with no elaboration.

20%

Collaboration Discussion across the posts serves to build new ideas or stimulate further insight.

Posts mostly point to areas of agreement or disagreement and asking

Posts are disjointed. Little attempt is made to respond to previous comments and/or

Posts do not point to areas of agreement or disagreement and do not ask

20%

 

 

 

clarification questions about previous posts.

discussion questions.

clarification questions about previous posts.

Timeliness Participants show a lot of initiative by posting replies or comments within days. Participants invite peer responses and engage in meaningful interaction in the discussions. Discussion ends by a deadline (e.g. end of that module).

Participants show some initiative by posting replies or comments within one week. Participants invite responses from classmates. Discussion ends by a deadline.

Participants show little initiative by posting replies or comments after more than one week. Participants suggest few ideas that encourage responses. Discussion among participants begins late or not at all (e.g. instructor must prompt them when the module is over).

Participants show no initiative by posting replies or comments after more than one week. Participants suggest no ideas that encourage responses. Discussion among participants is very limited.

Participants do not show any initiative by not posting replies or comments within one week. Participants do not invite responses from classmates. Discussion does not end by a deadline.

20%

Conventions Overall, participants follow online conventions, extend courtesy towards fellow participants by being respectful, polite and adopting a positive tone in posts. Participants compliment and provide constructive feedback to previous posts.

Overall, participants follow online conventions, extend courtesy towards fellow participants by being respectful, polite and adopting a positive tone in posts.

Overall, participants do not always follow online conventions and occasionally do not extend courtesy towards fellow participants, make curt responses or use a slightly critical tone in posts. Participants sometimes do not acknowledge previous posts.

Overall, participants sometimes follow online conventions and at times lack courtesy towards fellow participants, make curt responses or use an overly critical tone in posts. Participants often do not acknowledge previous posts.

Overall, participants do not follow online conventions, lack courtesy towards fellow participants by being disrespectful, impolite and adopt a negative tone in posts. Participants fail to acknowledge previous posts.

20%

 

Task 2.2 – Rubric: Presentation

Criteria Accomplished (A)

Proficient (B) Partially proficient (C)

Borderline (D)

Fail (F) Weight on

grade

Visuals Professionally designed. Attractive, relevant and add to understanding. Support the development of the presentation.

Professionally designed but there are too many (some irrelevant) or are missing. Support the development of the presentation.

Visuals are well designed. Generally, they support the argument, but some are irrelevant or unclear.

Visuals are mundane and not always relevant to the presentation development. Fewer than five spelling mistakes.

Visuals are poorly designed, containing only words and are used as notes. More than five spelling mistakes. Relevance is not clear.

50%

Content The content is clear, well developed and interesting. Conclusions are clearly justified. Appropriate language style and shows thorough, in-depth understanding of the subject area.

Competent development of content showing in- depth knowledge of subject area.

The content is clear showing knowledge of the area. Improvements would help to justify conclusions.

The content is generally clear but there are gaps in the development or information which is not relevant is given too much importance.

The content is a simple repetition of written work with no amendments to language or style. The development is confusing and does not justify the conclusions.

50%

 

AD DIT ION AL INFO RMATION

None

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