Explain the contribution of functional, business and corporate strategies in the competitive advantage of the organization.

Instructions – PLEASE READ THEM CAREFULLY

· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

· Assignments submitted through email will not be accepted.

· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

· Students must mention question number clearly in their answer.

· Late submission will NOT be accepted.

· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

· Submissions without this cover page will NOT be accepted.

Assignment No 2: Case study

· Submission Date by students: Before the end of Week- 11th

· Weight: 5 Marks

· Place of Submission: Students Grade Centre

· Learning Outcomes:

1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations. (Lo2)

2. Explain the contribution of functional, business and corporate strategies in the competitive advantage of the organization. (Lo3)

3. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations (Lo 6)

Read carefully the case study No 24 from your textbook (Best Buy Co. Inc: Sustainable customer centricity Model?) and answer the following questions:

1. Identify opportunities and threats as well as strengths and weakness of the company 1pt

2. What is/are the strategy (ies) used by Best Buy? 1 pt

3. Explain the contribution of various functional areas of Best Buy Company to its well-being. 1 pt

4. Determine the issues affecting to the strategic competitive advantage of the company. 1pt

5. Recommend solutions for Best Buy to improve its competitive advantage. 1pt

Notes:

· Copy/paste the phrases from the text is not acceptable. You must use your own words.

· Using the terminology developed in the course of strategic Management is highly valued.

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