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Market Segmentation/ Market Situation

Market Segmentation/ Market Situation

Market Segmentation/ Market Situation

Journal 1

Imagine you are working for a company that has $1 million to spend on a new strategy and is considering market development versus product development. In this case, what determining factors would be most important to consider? What recommendations would you make to the CEO?

Your journal entry must be at least 200 words. No references or citations are necessary.

Journal 2

In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.

Your journal entry must be at least 200 words. No references or citations are necessary.

Assessment V

1. Describe a conflict situation that requires you to use 1) avoidance, 2) defusion, and 3) confrontation in order to solve the problem. Your response should be at least 200 words in length

2. Do you agree with privacy advocates who contend that Facebook should provide ways for users to opt out of the mobile ad targeting? Why, or why not? Your response should be at least 200 words in length.

3. Describe the relationship between annual objectives and policies. Your response should be at least 200 words in length.

4. Briefly explain seven of the guidelines to follow in developing an organizational chart. Your response should be at least 200 words in length.

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