Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

glass
pen
clip
papers
heaphones

Marketing Plan

Marketing Plan

Marketing Plan

Submit the name of your ag product, commodity, or service by Wed. Oct. 17’th through the submission link provided in Canvas. I will send you a comment for approval/change. You can then proceed to develop your plan.

Submit the final plan by Wed. Dec. 5’th. on Canvas through the submission link provided.

3 – 5 pages (all inclusive text and figures) plus reference & cover page, single spaced, 12 point font.

Reference page must contain no less than 5 good sources.

Components of Marketing Plan

Market Analysis

Business Plan/Proposition

Action Plan

Promotion Activities for Business Plan

Financial Analysis/Evaluation

Monitoring and Measurement

 

 

 

 

(1) Market Analysis Gives an overview of the industry. Should be able to provide:

Industry Description and Outlook –current size, historic growth rate, trends

Information About Your Target Market

Distinguishing characteristics – demographics and location? seasonal purchasing trends?

How much market share can you gain?

Pricing and gross margin targets –gross margin levels, and any discount that you plan to use. SWOT Analysis

Are there any barriers that may hinder you as you enter the market?

What is your window of opportunity to enter the market?

Are there any indirect or secondary competitors who may impact your success?

What barriers to market are there (e.g., changing technology, high investment cost)

Regulatory Restrictions if any?

(2) Business Plan/Proposition:

Organizational Structure

Organizational chart with a narrative description

Ownership Information

Goals – year wise & Planning Assumptions to achieve those goals.

 

(3) Action Plan: Actual plan of detailed steps

 

Decide how and when to start

(3P’s : product, price, place)

Describe the product clearly

Initial place of sales (target market immediate)

Price: Unit price

 

(4) Promotion Activities for Business Plan:

 

How will you “spread the news”

Create brand awareness

Sponsorships?

Customer relation increase

Social media

(has to tie back to the business plans goals)

 

 

(5) Financial Analysis/Evaluation:

Develop a budget for all the marketing planning activities proposed.

Total marketing budget

How do you plan to finance it?

Breakup of marketing activities such as advertising, campaigns, social media, personnel, designing etc. by item.

(6) Monitoring and Measurement:

How will we monitor if our sales are meeting goals and what will we do if they are not?

Compare quarterly sales from years? Do we need to do anything differently?

Sales

Customer satisfaction

Brand awareness

Social responsibility (Corporate)

 

Resources

http:// www.nama.org/student-marketing-competition-winners

sba.gov

Sample plans on Canvas

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Homework Place only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Homework Place are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Homework Places is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Homework Place, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.