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Marketing Plan

Marketing Plan

Marketing Plan

Submit the name of your ag product, commodity, or service by Wed. Oct. 17’th through the submission link provided in Canvas. I will send you a comment for approval/change. You can then proceed to develop your plan.

Submit the final plan by Wed. Dec. 5’th. on Canvas through the submission link provided.

3 – 5 pages (all inclusive text and figures) plus reference & cover page, single spaced, 12 point font.

Reference page must contain no less than 5 good sources.

Components of Marketing Plan

Market Analysis

Business Plan/Proposition

Action Plan

Promotion Activities for Business Plan

Financial Analysis/Evaluation

Monitoring and Measurement





(1) Market Analysis Gives an overview of the industry. Should be able to provide:

Industry Description and Outlook –current size, historic growth rate, trends

Information About Your Target Market

Distinguishing characteristics – demographics and location? seasonal purchasing trends?

How much market share can you gain?

Pricing and gross margin targets –gross margin levels, and any discount that you plan to use. SWOT Analysis

Are there any barriers that may hinder you as you enter the market?

What is your window of opportunity to enter the market?

Are there any indirect or secondary competitors who may impact your success?

What barriers to market are there (e.g., changing technology, high investment cost)

Regulatory Restrictions if any?

(2) Business Plan/Proposition:

Organizational Structure

Organizational chart with a narrative description

Ownership Information

Goals – year wise & Planning Assumptions to achieve those goals.


(3) Action Plan: Actual plan of detailed steps


Decide how and when to start

(3P’s : product, price, place)

Describe the product clearly

Initial place of sales (target market immediate)

Price: Unit price


(4) Promotion Activities for Business Plan:


How will you “spread the news”

Create brand awareness


Customer relation increase

Social media

(has to tie back to the business plans goals)



(5) Financial Analysis/Evaluation:

Develop a budget for all the marketing planning activities proposed.

Total marketing budget

How do you plan to finance it?

Breakup of marketing activities such as advertising, campaigns, social media, personnel, designing etc. by item.

(6) Monitoring and Measurement:

How will we monitor if our sales are meeting goals and what will we do if they are not?

Compare quarterly sales from years? Do we need to do anything differently?


Customer satisfaction

Brand awareness

Social responsibility (Corporate)




Sample plans on Canvas

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