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Public Relation Crisis Management Case Analysis

Public Relation Crisis Management Case Analysis

Public Relation Crisis Management Case Analysis

Crisis management case analysis

 

CASE: Tylenol Poison Crisis 1982

 

Introduction: This paper is about Public Relation Crisis Management Case analysis, the paper should be 3 – 4 pages, double spaced.

 

The case analysis should only focus on these 3 parts:

 

1. Organizational Response: Proactive Organizational Responses, Reactive Public Relations Responses and Analysis of the Organizational Response

2. Effective Communication: Analyzing the Community Timing and Analyzing the Key Messages

3. Measurable Outcomes and Evaluation Methods

 

Notice: No plagiarism, please use proper citation and references.

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