Strategic Marketing - Marketing Audit

Strategic Marketing – Marketing Audit

Main Objective of the assessment
coursework aims to assess the understanding of the role of marketing audit in the strategic marketing planning process and the ability to make recommendations for changes and innovations based on a comprehensive and fact-driven evaluation of the organizational context and past marketing activities.

Description of the Assessment

You are to assume the role of an independent marketing analyst or consultant, hired by an organization to write a marketing audit report. This organization can be chosen from the following sectors:
A U.K.-based business school (e.g., Brunel Business School etc.). A local government’s tourist authority (e.g., Canadian Tourism Commission, British Tourist Authority, Japan National Tourism Organization, Singapore Tourism Board, etc.). Internet providers (e.g., TalkTalk).

2000 words not including references

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