Strategic Marketing – Bodyshop’s New Bamboo Facial Line

You are planning to launch Bodyshop’s new bamboo facial like consisting of products infused with bamboo in SINGAPORE. You are from the Marketing Department for Bodyshop. Your responsibility is to product a Strategic Marketing Plan for that bamboo facial line and present this as a business document. This plan is to be undertaken within 12 months.

State the marketing objectives, overall marketing strategy. Do a thorough discussion of the marketing mix elements (4 Ps – Place, Product, Promotion, Price) and how these will be tailored to your marketing objectives. (2-3 pages. minimum 5 references from MARKETING journals from year 2009-2017. APA referencing)

Then develop a contigency plan, by identifying six possible problems and six actions/solutions to be taken if the problems arise. Must be valid solutions for the strategic focus. (1-2 pages. minimum 5 references from MARKETING journals from year 2009-2017. APA referencing)

Tip: your competitors might be Innisfree / Skinfood / The Face Shop

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