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Coca-Cola Business Strategy Analysis

Coca-Cola Business Strategy Analysis

Coca-Cola Business Strategy Analysis

Title: Coca-Cola Business Strategy Analysis


· Company History Overview

· What are their core products?

· An overview of the generic strategy that seems to best describe the company’s strategic approach.

Coca-Cola Generic Strategic Approach

· A review of the most important components of the company’s business model.

· Does the company specifically identify their generic strategy?

· Analyze the firm’s business model.

· A discussion of key elements in the overall business strategy.

Coca-Cola Business Cost/Profits

· What are the company’s major cost drivers or the things that have the biggest impact on company costs?

· How does the firm make money?

· What is the profit proposition?

Coca-Cola Marketplace Approach

· Analyze what business strategies the firm is using in their marketplace approach.

· Provide examples of how they use the strategy to position itself in a competitive environment.

· What is the customer value proposition?

· What specific features, benefits, or drivers of buyer value in this product market seem most worth paying for?

· What are the major points of differentiation for the products or services that the company delivers?


· Is there an experience curve or any especially important opportunities for scale and scope advantages for this company?

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