Entrepreneurial Business And Marketing Practices
CMO FORMAT + SUBMISSION INSTRUCTIONS: Ø Excessive crowding as makes reading difficult may result in point subtractions; use 12-pt. font please and reasonable spacing with bullets, subheads and charts as appropriate. Ø Not to exceed 4 pages. That would be long in itself, so feel free to be more economic with your language.
Note: Brevity need not compromise content or technical quality. Two seminal writing reference books: ‘AP Stylebook’ and ‘The Elements of Style by Strunk & White. Ample spaces between labeled sections is requested, numbering will keep you on track.
INSTRUCTIONS: Critique how a mature Fortune corporation that is headquartered in New England has adopted entrepreneurial business and marketing practices, what they are hoping to accomplish, and how doing so has repositioned their brand in today’s innovation economy. Applying Lodish et al’s premise that “entrepreneurial marketing can add sustainable value to any sized company,” as the CMO, you are evaluating how they’re doing. Your submission must answer all of the questions within each section for full point credits (ALL 6 SECTIONS—BONUS SECTION IS NOT INCLUDED—). Be careful not to use valuable space by restating the question; just declaratively present your answers, footnoting references as confirm your required use of primary and secondary research (Blackboard: Library Resources, plus list below). Follow these content guidelines carefully, matching each Section’s requirements to those shown in the Grading Chart.