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PRICING AND PROMOTION STRATEGIES

Business & Finance

Business & Finance

PRICING AND PROMOTION STRATEGIES

PRICING AND PROMOTION STRATEGIES

Assignment Overview

The determining factors of health care prices in the United States is dependent upon both market and non-market factors, administrative costs, personnel and equipment cost, geographical location, and a host of other factors. Nonetheless, setting an appropriate price for health care services within an organization is vital and a key part of marketing.

Case Assignment

Review the following article:

Maguire, A. (n.d.). 6 different pricing strategies: Which is right for your business? Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/

Six different types of marketing pricing strategies are mentioned in the above article. In a 3- to 4-page paper, complete the following:

  1. Rank each of the 6 pricing strategies in order of the effectiveness for health care (where 1 identifies the most effective strategy to use in health care).
  2. Provide a detailed overview of each of the 6 pricing strategies, discussing their positives/negatives as it applies to health care.
  3. Discuss what is meant by “Price Transparency” in health care, and its effects.

Assignment Expectations

  1. Conduct additional research to gather sufficient information support your analysis.
  2. Limit your response to a maximum of 4 pages (not including title and reference pages).
  3. Support your analysis with peer-reviewed/scholarly articles, with at least 4 references. Use the following link for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php
  4. You may use the following source to assist in your formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/.

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