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BUSI 1319 – PPD3: Consultancy Project

 

Student number: 000862256

Company background

  • Health Food Limited is a cooking sauce and condiments manufacturer in Hong Kong, China. Its products, which now include foodstuffs such as frozen foods and instant foods for heating in a microwave oven, are sold around the world.

Consultancy project background

  • Health Food Limited observed that the competitors in the market become more, the company business growth is decrease.
  • Aims to improve the company business growth and develop new products to increase the turnover.

Research Methodology (Customer research with questionnaire)

  • Involved 200 customers in supermarket

 

  • Requirement:

purchase frozen food (e.g: frozen dim sum or dumplings)

 

  • Questionnaire: 9 questions

 

 

Questionnaire

  • 1. Gender?
  • 2. How old are you?
  • 3. How much is the monthly income?
  • 4. How often do you buy frozen food per month, such as dim sum or dumplings?
  • 5. How many of frozen food do you buy each time?
  • 6. How much of frozen food do you buy each time?
  • 7. Do you like to eat vegetarian food?
  • 8. If there is a new frozen vegetarian product ‘Ding Ding Veggie’, do you like to try?
  • 9. How much of ‘Ding Ding Veggie’ do you prefer to buy?

Research Findings

Research Findings

Research Findings

Research Findings

    • Age 25-44 female customers are the target customers for frozen food.
    • Customers buy frozen food 2-3 times per month, each times spend around $41-$60.
    • 94% customers like vegetarian food.
    • 91% people would like to buy ‘Ding Ding Veggie’.

 

Recommendation

  • People who need to gain the time for meal as high workload in daily life. They would like to eat frozen food.
  • Vegetarian food is traditionally perceived as a festive food.
  • People usually have their vegetarian meals on the first and fifteenth every month of the Lunar year calendar

Recommendation

  • Over 90% people like vegetarian food and would like to try a new product ‘Ding Ding Veggie’.
  • Aims to provide healthy and convenient food to customers.
  • It can increase 10%-15% turnover of company after the projection.

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