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Value-Driven Business Profile

Value-Driven Business Profile

Value-Driven Business Profile

Creating a Values-Driven Business Profile – The goal is to create some basic elements of a new company that are driven by the values you selected. Think of this as a document you will distribute to new employees during their first week on the job. The document should be no less than 2,000 words and follow the format below (you must provide a “word count”). Use resources from the class along with external resources that support your statements. Remember to utilize your values as the basis for creating policies and guidelines for your company.


It should, at a minimum, include the following elements. More elements could be included based on your specific industry. Students are encouraged to be creative in design and format for this project!


1. Corporate profile

2. Mission and values

3. Specific company policies and guidelines

3.1. General guidelines for employee behavior

3.2. What is expected of managers?

3.3. Dress code (be specific)

3.4. Alcohol and drug use

3.5. Safety

4. How employees are treated

4.1. How do employees report an ethics concern?

4.2. How should employees resolve conflict?

4.3. Harassment Policy

4.4. Diversity Statement

5. How Customers are treated

6. How Vendors are treated

7. How Competitors are treated

8. Describe how your company will impact the local community.

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