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Apply: Implementation And Communication Plan Case Study

Apply: Implementation And Communication Plan Case Study

Apply: Implementation And Communication Plan Case Study

Consider the following information relative to your consulting engagement for Hoosier Media, Inc.

Marketing

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

  • Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

  • Identifying the information that should be communicated.
  • Defining the audience that should receive the communication.
  • Identifying the channel(s) of communication.

Communication (Employees)

Finally, you must communicate the strategic plan with your employees so that they understand the whole.

  • Ensure that the employees understand the mission, vision and values
  • Ensure that employees understand the objectives and the role that they play in achieving them
  • Ensuring access to the strategic plan via the intranet so ensure that employees have a copy
  • Utilize several types of media to share with employees such as the intranet, email, video conferences, town halls, posters, pocket flyers, one on one meetings as an example. Share the same plan to your vendors in summary on the internet.

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