Guidelines and Rubric

you will submit a discussion of the operationalization of a business opportunity (Section II), specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course.

Prompt: The first part of this milestone will examine how you intend to manage the daily aspect of your new business opportunity, including the product/service design, the management information system, and information technology requirements.

you will consider the means to manage product/service quality in a lean business environment using a quality control plan. Consider first the overall quality approach, such as TQM, ISO 9000, or Six Sigma, then state the specific technologies you intend to use, such as acceptance sampling, statistical process control, and capabilities analysis.

Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least three subtasks each. Provide a narrative justifying each task and subtask that is part of your work breakdown structure.

Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your work breakdown structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-cost objectives. Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale.

Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified. Specifically, the following critical elements must be addressed:

II.            Operationalization: In this section, you will discuss the operationalization of a business opportunity, specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course. Specifically, youshould:

a)      Projectthe potentialcosts,risks,andbenefitsofoperationalizingyourbusinessidea.Yourprojectionsshouldbesupportedwithrationale.

b)      Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least three subtaskseach.

c)       Provideanarrativejustifyingeachtaskandsubtaskthatispartofyourworkbreakdownstructure.

d)      Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your breakdown structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-costobjectives.

e)      Assesspotentialobstaclesandimpedimentstomeetingscope-time-costobjectivesoftheproject,supportingyourassessmentwithrationale.

f)       Determineappropriateriskmitigationstrategiestoaddresstheobstacles,impediments,andrisksyouhaveidentified.

Rubric

Guidelines for Submission: Your paper should adhere to the following formatting requirements: It is submitted as an APA-style Microsoft Word (or open source) document, 8 to 10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a minimum of two references cited in APA format.