Explain what is PESTEL use for?
1.Description of the company (SEPHORA), the nature of its business and any other relevant facts
>Describe Sephora ( A global prestige retail, teaching and inspiring clients to play in a world of beauty. Enabling customers to try out perfume and cosmetics before making a purchase)
2. Provide a PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis of the company. Ensure you include all of the factors, describe the factor and how your company is affected by the factor.
>Explain what is PESTEL use for?
>Explain each factor (Political, Economic, Social, Technological, Environmental, Legal)
>Explain how each factors impact the company.
3.Undertake a Porter’s Five Forces analysis of the company’s competitive environment.
Ensure you include all five forces, describe the force and how the company’s market environment is affected by the force.
>Competitive rivalry within an industry
>Threats of new entrants
>Threats of substitutes products
>Bargaining power of customers
>Bargaining power of suppliers
4.List a minimum of FOUR strategic recommendations you believe the company could enact to avoid problems you have UNCOVERED from the Porter’s or PESTEL analysis.
5.Provide a general conclusion of the current state of the company and its operating environment.
Mechanics of Writing
>Satisfies the stipulated word count of the assignment requirements.
In-text citations done accordingly to APA format with little or no mistakes. Referencing follows the APA format but with little or no mistakes. Sufficient and authoritative resources referenced.