Health Care Market
The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.
Select 1 of the following in your community or surrounding area:
· Walk-in clinic, such as an urgent care facility
· Retail clinic in your local grocery store or retail pharmacy
· No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
· Demographics of the consumers who use the facility selected
· The location of the facility selected
· The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:
· Describe the facility selected, including its location.
· Analyze the demographics of the consumers who use the facility selected.
· Include the cultural and generational demographics in your analysis.
· Analyze the marketing approach used for the facility.
· Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
· Consider whether marketing techniques can be the same when marketing to different demographics.
Cite at least 1 reputable reference.
Format your assignment according to APA guidelines.
Bottom of Form