Perform a SWOT analysis assessment on the Hotels Fanshawe case study

A SWOT analysis can be used as part of business planning, market analysis, project management, organizational change, individual development (such as a career change or evaluation), or any situation requiring strategic planning to reach an objective.

While you can create a SWOT analysis using a list format to document strengths, weaknesses, opportunities and threats, it is common for these categories to be represented in a 2×2 matrix. The matrix is essentially a table with four columns, showing internal factors on top and external below. This format puts the categories side-by-side, making it easier to see correlations among them.

Strengths and Weaknesses	the internal environment – the situation inside the company or organization	for example, factors relating to products, pricing, costs, profitability, performance, quality, people, skills, adaptability, brands, services, reputation, processes, infrastructure, etc.	factors tend to be in the present
Opportunities and Threats	the external environment – the situation outside the company or organization	for example, factors relating to markets, sectors, audience, fashion, seasonality, trends, competition, economics, politics, society, culture, technology, environmental, media, law, etc.	factors tend to be in the future

Subject of SWOT analysis: (define the subject of the analysis here)

strengths

· Advantages of proposition?

· Capabilities?

· Competitive advantages?

· USP’s (unique selling points)?

· Resources, Assets, People?

· Experience, knowledge, data?

· Financial reserves, likely returns?

· Marketing – reach, distribution, awareness?

· Innovative aspects?

· Location and geographical?

· Price, value, quality?

· Accreditations, qualifications, certifications?

· Processes, systems, IT, communications?

· Cultural, attitudinal, behavioural?

· Management cover, succession?

weaknesses

· Disadvantages of proposition?

· Gaps in capabilities?

· Lack of competitive strength?

· Reputation, presence and reach?

· Financials?

· Own known vulnerabilities?

· Timescales, deadlines and pressures?

· Cash flow, start-up cash-drain?

· Continuity, supply chain robustness?

· Effects on core activities, distraction?

· Reliability of data, plan predictability?

· Morale, commitment, leadership?

· Accreditations, etc?

· Processes and systems, etc?

· Management cover, succession?

opportunities

· Market developments?

· Competitors’ vulnerabilities?

· Industry or lifestyle trends?

· Technology development and innovation?

· Global influences?

· New markets, vertical, horizontal?

· Niche target markets?

· Geographical, export, import?

· Market need for new USP’s?

· Market response to tactics, e.g., surprise?

· Major contracts, tenders?

· Business and product development?

· Information and research?

· Partnerships, agencies, distribution?

· Market volume demand trends?

· Seasonal, weather, fashion influences?

threats

· Political effects?

· Legislative effects?

· Environmental effects?

· IT developments?

· Competitor intentions – various?

· Market demand?

· New technologies, services, ideas?

· Vital contracts and partners?

· Obstacles faced?

· Insurmountable weaknesses?

· Employment market?

· Financial and credit pressures?

· Economy – home, abroad?

· Seasonality, weather effects?

Requirements:

A. Download the following template files from FOL:

a. Basic_SWOT_Matrix.xlsx

B. You are an executive of Hotels Fanshawe. You have been given the task of evaluating a project proposal from Senior management, Use this template and the information in the above paragraphs and tables to evaluate the proposed Hotels Fanshawe project using SWOT analysis. Make a recommendation as to why the company should or shouldn’t take on the project.

C. You must rename your file with your name + “-swot analysis”.xlsx and then submit your document electronically using the Fanshawe Online dropbox.

e.g. “bobsmith-swot analysis.xlsx”

D. Do NOT zip or compress the file.

E. Zipped or compressed files will receive a zero grade.

F. Any plagiarism will receive an academic offense and the appropriate penalty.