Perform a SWOT analysis assessment on the Hotels Fanshawe case study
A SWOT analysis can be used as part of business planning, market analysis, project management, organizational change, individual development (such as a career change or evaluation), or any situation requiring strategic planning to reach an objective.
While you can create a SWOT analysis using a list format to document strengths, weaknesses, opportunities and threats, it is common for these categories to be represented in a 2×2 matrix. The matrix is essentially a table with four columns, showing internal factors on top and external below. This format puts the categories side-by-side, making it easier to see correlations among them.
|Strengths and Weaknesses||the internal environment – the situation inside the company or organization||for example, factors relating to products, pricing, costs, profitability, performance, quality, people, skills, adaptability, brands, services, reputation, processes, infrastructure, etc.||factors tend to be in the present|
|Opportunities and Threats||the external environment – the situation outside the company or organization||for example, factors relating to markets, sectors, audience, fashion, seasonality, trends, competition, economics, politics, society, culture, technology, environmental, media, law, etc.||factors tend to be in the future|
Subject of SWOT analysis: (define the subject of the analysis here)
· Advantages of proposition?
· Competitive advantages?
· USP’s (unique selling points)?
· Resources, Assets, People?
· Experience, knowledge, data?
· Financial reserves, likely returns?
· Marketing – reach, distribution, awareness?
· Innovative aspects?
· Location and geographical?
· Price, value, quality?
· Accreditations, qualifications, certifications?
· Processes, systems, IT, communications?
· Cultural, attitudinal, behavioural?
· Management cover, succession?
· Disadvantages of proposition?
· Gaps in capabilities?
· Lack of competitive strength?
· Reputation, presence and reach?
· Own known vulnerabilities?
· Timescales, deadlines and pressures?
· Cash flow, start-up cash-drain?
· Continuity, supply chain robustness?
· Effects on core activities, distraction?
· Reliability of data, plan predictability?
· Morale, commitment, leadership?
· Accreditations, etc?
· Processes and systems, etc?
· Management cover, succession?
· Market developments?
· Competitors’ vulnerabilities?
· Industry or lifestyle trends?
· Technology development and innovation?
· Global influences?
· New markets, vertical, horizontal?
· Niche target markets?
· Geographical, export, import?
· Market need for new USP’s?
· Market response to tactics, e.g., surprise?
· Major contracts, tenders?
· Business and product development?
· Information and research?
· Partnerships, agencies, distribution?
· Market volume demand trends?
· Seasonal, weather, fashion influences?
· Political effects?
· Legislative effects?
· Environmental effects?
· IT developments?
· Competitor intentions – various?
· Market demand?
· New technologies, services, ideas?
· Vital contracts and partners?
· Obstacles faced?
· Insurmountable weaknesses?
· Employment market?
· Financial and credit pressures?
· Economy – home, abroad?
· Seasonality, weather effects?
A. Download the following template files from FOL:
B. You are an executive of Hotels Fanshawe. You have been given the task of evaluating a project proposal from Senior management, Use this template and the information in the above paragraphs and tables to evaluate the proposed Hotels Fanshawe project using SWOT analysis. Make a recommendation as to why the company should or shouldn’t take on the project.
C. You must rename your file with your name + “-swot analysis”.xlsx and then submit your document electronically using the Fanshawe Online dropbox.
e.g. “bobsmith-swot analysis.xlsx”
D. Do NOT zip or compress the file.
E. Zipped or compressed files will receive a zero grade.
F. Any plagiarism will receive an academic offense and the appropriate penalty.