Why Cause Marketing Is Important
What Is Cause Marketing? and Why Cause Marketing Is Important, and answer the following questions:
• Let’s create a cause marketing campaign for your million-dollar idea that you have already discussed in week six. What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel good about working for you?
• Select the cause you want to support and provide the rationale for that choice. Identify a specific organization that you would like to partner with.
• How will you structure and promote this campaign to achieve your results? Provide an example to illustrate your point. Provide your rationale.