Explain the concept of target marketing, including market segmentation

Product Marketing

Objectives

Explain the concept of target marketing, including market segmentation
Describe how marketing research is conducted

Assignment Overview

This assignment explores the numerous elements required for marketing a product.

Deliverables

Answers to exercise questions

Step 1 Access the assignment handout.Product Marketing. (opens a new window) (Links to an external site.)Links to an external site.

Step 2 Answer the questions for each step.Answer the questions identified in each of the five steps in the handout.

Step 3 Save and submit your assignment.When you have completed the assignment, save a copy for yourself in an easily accessible place. Then submit a copy to your instructor using the submit “assignment button” above.

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