Marketing Mix: Promotion And Sales, Plan Evaluation, And Control
Research Project: Select a company in the health care industry that operates in your area.
(BAYLOR SCOTT &WHITE HEALTHCARE SYSTEM)
Research a recent marketing campaign executed by the company, and address the following:
- Explain the target market and the objective of the marketing campaign.
- Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
- Evaluate the plan’s effectiveness.
- Recommend 2 additional marketing actions that would supplement the company’s existing campaign.
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.
For a resource guide on using the online library to search for references, click here.